Privacy policy

 

Basic
This privacy policy is intended to inform the users of this website about the nature, scope and purpose of the collection and use of personal data by the website operator LeadiX GmbH.

The website operator takes your data protection very seriously and treats your personal data confidentially and in accordance with the statutory provisions. As new technologies and the constant further development of this website may result in changes to this data protection declaration, we recommend that you read through the data protection declaration again at regular intervals.

Definitions of the terms used (e.g., "personal data" or "processing") can be found in Art. 4 DSGVO.

Access data

We, the website operator or page provider, collect data about accesses to the website on the basis of our legitimate interest (see Art. 6 para. 1 lit. f. DSGVO) and store them as "server log files" on the website server. The following data is logged in this way:

  • Visited website
  • Time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the site
  • Browser used
  • Operating system used
  • IP address used

The server log files are stored for a maximum of 7 days and then deleted. The data is stored for security reasons, e.g. to be able to clarify cases of abuse. If data must be retained for evidentiary reasons, it is exempt from deletion until the incident has been finally clarified.

Reach measurement & cookies

When you visit our website, we may store information on your computer in the form of cookies. Cookies are small files that are transferred from an Internet server to your browser and stored on its hard drive. The legal basis for the use of cookies is Art. 6 para. 1 lit f DSGVO.

Only the Internet protocol address is stored here - no other personal data. This information, which is stored in the cookies, allows us to automatically recognize you the next time you visit our website, making it easier for you to use.

Of course, you can also visit our website without accepting cookies. If you do not want your computer to be recognized on your next visit, you can also refuse the use of cookies by changing the settings in your browser to "refuse cookies". The respective procedure can be found in the operating instructions of your respective browser. However, if you refuse the use of cookies, you may experience limitations in the use of some areas of our website.

Collection and processing of personal data

The website operator collects, uses and discloses your personal data only if this is permitted by law or if you consent to the collection of such data.

Personal data is any information that can be used to identify you and can be traced back to you - for example, your name, e-mail address and telephone number.

You can also visit this website without providing any personal information. However, in order to improve our online services, we store (without personal reference) your access data to this website. This access data includes, for example, the file you requested or the name of your Internet provider. By anonymizing the data, it is not possible to draw conclusions about your person.

Handling of contact data

If you contact us as the website operator through the contact options offered, your details will be stored so that they can be used to process and respond to your request. This data will not be passed on to third parties without your consent.

Payment

Payment Processing via Micropayment

We use the payment service provider Micropayment GmbH, Scharnweberstraße 69, 12587 Berlin, Germany, to process payments on our website (e.g., via credit card, direct debit, or online bank transfer).
Micropayment handles the technical processing of payments between you and us.

Processing of Personal Data

When you choose to make a payment via Micropayment, the data you enter during the order process (such as name, address, email address, bank account details, credit card data, IP address, payment amount, and transaction date) are transmitted to Micropayment and processed there.
This data processing is necessary to complete the payment and to prevent fraudulent activities.

Processing is carried out in accordance with Art. 6(1)(b) GDPR (performance of a contract) and Art. 6(1)(f) GDPR (legitimate interest in secure and efficient payment processing).

Responsibility and Data Protection at Micropayment

Once you access Micropayment’s payment form or enter your data there, Micropayment GmbH becomes independently responsible for the processing of your personal data.
Further information on data protection by Micropayment can be found at:
👉 https://www.micropayment.de/about/privacy/?lang=en

Data Retention

We retain only the payment data necessary for accounting and tax law obligations for the legally required period (in accordance with § 147 AO and § 257 HGB).
All other data will be deleted once they are no longer required for their original purpose.

Google Analytics

Due to our legitimate interests, this website uses the "Google Analytics" service to optimize and analyze our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO the service "Google Analytics", which is provided by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses "cookies" - text files that are stored on your terminal device. The information collected by the cookies is usually sent to a Google server in the USA and stored there.

Google LLC complies with European data protection law and is certified under the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active


IP anonymization is used on this website. The IP address of the user is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases is the IP address initially transmitted unabbreviated to a Google server in the USA and shortened there. This shortening eliminates the personal reference of your IP address. The user's IP address transmitted by the browser is not combined with other data stored by Google.

As part of the agreement on the order data agreement, which we as website operators have concluded with Google Inc., the latter uses the information collected to create an evaluation of website use and website activity and provides services associated with internet use.

The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, e.g. to create reports on website activity in order to improve our online offering.

You have the option of preventing cookies from being stored on your device by making the appropriate settings in your browser. It is not guaranteed that you can access all functions of this website without restrictions if your browser does not allow cookies.

Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de.


Alternatively, you can prevent Google Analytics from collecting data about you within this website by clicking on this link (IMPORTANT: insert opt-out link). By clicking on the above link, you will download an "opt-out cookie". Your browser must therefore generally allow the storage of cookies for this purpose. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.

Here you can find more information about the use of data by Google Inc:

https://policies.google.com/privacy/partners?hl=de (data collected by Google partners). 
https://adssettings.google.de/authenticated (settings about advertisements displayed to you)
https://policies.google.com/technologies/ads?hl=de (use of cookies in ads)

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely to manage and display the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Use of Hotjar

We use the web analytics service Hotjar, operated by Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta.
Hotjar helps us better understand how visitors interact with our website in order to improve usability and content. For example, Hotjar allows us to see which areas of a page are most frequently clicked or how far users scroll.

Processing of Personal Data

Hotjar uses cookies and other technologies to collect data on user behavior, including:

  • IP address of the device (collected and stored in anonymized form),
  • screen size, device type (unique device identifiers),
  • browser information,
  • geographic location (country only),
  • preferred language setting,
  • mouse movements, clicks, and scrolling behavior.

This information is transmitted pseudonymously to Hotjar’s servers within the European Union and stored there.
Hotjar does not create individual user profiles and does not combine this information with other personal data.

The use of Hotjar is based on Art. 6(1)(a) GDPR (consent), which you can provide through our cookie banner.
You can withdraw your consent at any time by changing your cookie preferences on our website.

Opt-out Option

If you do not wish to be tracked by Hotjar, you can opt out of data collection at any time by visiting the following link:
👉 https://www.hotjar.com/legal/compliance/opt-out

Further information on Hotjar’s data processing practices can be found in the provider’s privacy policy:
👉 https://www.hotjar.com/legal/policies/privacy/

Newsletter subscription

We use the double opt-in procedure to send out our newsletter, which means that we will only send you a newsletter by email once you have expressly confirmed that you wish us to activate the newsletter service. We will then send you a notification email and ask you to confirm that you wish to receive our newsletter by clicking on a link contained in this email. When you register for our newsletter, we store your IP address and the date of registration. This storage serves solely as proof in the event that a third party misuses your email address to register you for the newsletter without your knowledge or authorization. If you no longer wish to receive newsletters from us, you can unsubscribe at any time without incurring any costs other than the transmission costs according to the basic rates.

The newsletter is sent by the mailing service provider Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin. Information about the mailing service provider's privacy policy can be found at: https://www.brevo.com/de/legal/privacypolicy/

Revocation and termination: You can revoke your consent to receive the newsletter at any time and thus terminate your newsletter subscription. After your termination, your personal data will be deleted. Your consent to receive the newsletter will expire at the same time. You will find the link to terminate your subscription at the end of each newsletter.

Use of your data for promotional purposes

In addition to processing your data to process your purchase from miraculix, we also use your data to communicate with you about your orders, specific products or marketing campaigns and to recommend products or services that may be of interest to you. You can object to the use of your personal data for advertising purposes at any time, either in total or for individual measures, without incurring any costs other than the transmission costs according to the basic rates. A notification in text form to the contact data mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose. Product recommendations by e-mail As a customer of miraculix, you will regularly receive product recommendations from us by e-mail. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. In this way, we want to send you information about products from our range that may be of interest to you based on your most recent purchases from us. In doing so, we strictly comply with the legal requirements. If you no longer wish to receive product recommendations or promotional messages from us, you can object to this at any time without incurring any costs other than the transmission costs according to the basic rates. A notification in text form to the contact data mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this purpose.

Individual advertising for you

Information that we receive from you helps us to permanently improve your shopping experience and to make it customer-friendly and individual for you. The information you provide and which is automatically generated is used to design advertising tailored to you and your interests. We use existing information for this purpose, such as confirmations of receipt and reading of e-mails, information about computer and connection to the Internet, operating system and platform, your order history, your service history, date and time of your visit to the homepage, products you have viewed. We use this information exclusively in pseudonymized form. By analyzing and evaluating this information, it is possible for us to improve our websites and our Internet offering, as well as to send you individualized advertising as a result. This means advertising that recommends products that may actually be of interest to you. Our goal is to make our advertising more useful and interesting for you. Therefore, the evaluation and analysis of the pseudonymized data collected from you helps us to ensure that we do not send you advertising indiscriminately. Rather, we send you advertisements, such as newsletters, product recommendations, via e-mail or postal mail, that correspond to your areas of interest. In this respect, for example, we also compare which of our advertising e-mails you open in order to avoid sending unnecessary e-mails to you. I agree that miraculix may use the data I provide and other information stored about my customer account, as well as pseudonymized usage data, to present me with personalized advertising and/or special offers and services. If you do not wish to receive personalized advertising, you may object to this at any time, either in whole or for specific measures. A notification in text form to the contact details mentioned under point 1 (e.g. e-mail, fax, letter) is sufficient for this.

Social media

Our online presence on Facebook, Instagram, Youtube, LinkedIn.

Insofar as you have given your consent to the respective social media operator in accordance with Art. 6 (1) p. 1 lit. a DSGVO, when you visit our online presences on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which usage profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. For detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your rights and setting options in this regard to protect your privacy, please refer to the privacy notices of the providers linked below. If you still require assistance in this regard, you can contact us.

Facebook is an offer of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is generally transmitted to a server of Facebook, Inc, 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.

Instagram is an offer of Facebook Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland") The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually transmitted to a server of Facebook, Inc, 1601 Willow Road, Menlo Park, California 94025, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to an Instagram fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. Further information (information on Insights data) can be found here.

YouTube is a service of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission.

LinkedIn is an offer of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The information automatically collected by LinkedIn about your use of our online presence on LinkedIn is usually sent to a server of LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission.

Credit check

In order to offer you the best possible options for choosing a payment method, we need to protect you and ourselves from abuse. Therefore, we transmit the personal data required for a credit check, including your address data, to the company PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg which carries out a corresponding evaluation on the basis of mathematical-statistical procedures. Your address data is also included in the calculation of the probability value. We use the information received about the statistical probability of a payment default ("probability value") for a weighed decision about the payment options to be granted to you. If you do not agree with the payment method(s) offered to you as a result of this automated process, you may notify us in writing by letter or by email to services@nal-vonminden.com. We will then reconsider the decision, taking into account your point of view. You can object to the transfer of your data to PayPal at any time. A notification in text form (e.g. email, fax, letter) is sufficient for this. However, we would like to point out that in this case only the payment method prepayment is available to you.

Rights of the user

As a user, you have the right to request free information about what personal data has been stored about you. You also have the right to have incorrect data corrected and to have your personal data processed restricted or deleted. If applicable, you may also exercise your right to data portability. If you believe that your data has been processed unlawfully, you may lodge a complaint with the relevant supervisory authority.

Deletion of data

Unless your request conflicts with a legal obligation to retain data (e.g. data retention), you have a right to have your data deleted. Data stored by us will be deleted if it is no longer required for its intended purpose and there are no legal retention periods. If deletion cannot be carried out because the data is required for permissible legal purposes, data processing will be restricted. In this case, the data will be blocked and not processed for other purposes.

Right of objection

Users of this website may exercise their right to object to the processing of their personal data at any time.

If you wish to correct, block, delete or obtain information about the personal data stored about you, or if you have any questions regarding the collection, processing or use of your personal data, or if you wish to revoke any consent you have given, please contact us at the following e-mail address: info(at)miraculix-lab.de